About
Growth-focused professional with a strong background in combining product strategy with hands-on technical execution to drive measurable business impact. Adept at leveraging AI automations and data analytics to optimize marketing funnels, enhance lead generation, and significantly improve organic engagement and operational efficiency within B2B2C service marketplaces. Proven ability to deliver substantial growth through innovative marketing campaigns and robust data infrastructure.
Work
anyhelpnow GmbH
|Growth Marketing Specialist - B2B2C Service Marketplace
Bexbach, Saarland, Germany
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Summary
As a Growth Marketing Specialist at anyhelpnow GmbH, a B2B2C service marketplace, I am responsible for driving user acquisition and engagement through a blend of product strategy and technical marketing execution.
Highlights
Launched a magic link sign-up feature, consistently generating 80-100 valid user requests per month and streamlining the onboarding process.
Engineered an LLM-powered content pipeline using n8n and Claude API, boosting organic click-through rates by approximately 60% through automated content generation and optimization.
Designed and implemented a lead enrichment automation system, decreasing data enrichment costs by over 75% and saving more than 10 hours of manual effort weekly.
Implemented comprehensive Google Analytics 4 and Google Tag Manager tracking protocols, enabling robust data collection and performance monitoring for marketing initiatives.
Managed and optimized Google Ads and Meta advertising campaigns, consistently delivering an average of 300 qualified provider leads monthly.
Education
Hochschule für Technik und Wirtschaft des Saarlandes (htw saar), University of Applied Sciences
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B.A.
Business Administration (BWL)
Languages
German
English
Skills
Product Management
Product Discovery, User Interviews, Product Requirements Documents (PRD), Prioritization, Prototyping, Product Analytics, Roadmapping.
AI & Data Analytics
AI Automation, n8n, Claude API, ChatGPT API, Google Analytics, Google Tag Manager, SQL, REST APIs, Webhooks, Data Analysis.
Growth Marketing
Go-to-Market Strategy, Product Launches, SEO, Conversion Rate Optimization (CRO), A/B Testing, Google Ads, Meta Campaigns.
Project & Design Tools
Jira, Notion, Figma, Mixpanel.
Interests
Technology & Business
AI Applications, Startups, Entrepreneurship.
Fitness & Wellness
Endurance Running, Strength Training.